African operator success partner
Founded by the engineers who scaled Betika across Kenya, Tanzania, Nigeria, DRC, and Ghana. We help operators pick platforms, architect mobile-money-first stacks, and run disciplined operations tuned to the economics of the African micro-bet.
Born from Betika's founding engineering team. Now embedded with operators and supplier pods across the continent.
What we ship
Whether you're choosing a platform provider, rebuilding in-house, or trying to squeeze more out of a white-label stack — we bring the on-ground experience, market context, and engineering discipline needed to execute.
Independent assessments of sportsbook, PAM, CRM, odds feeds, and casino providers with African readiness scoring — helping you sign contracts that actually deliver.
C4 models, OpenAPI contracts, data models, observability stacks, and engineering pods that build African-ready sportsbooks, wallets, and engagement tools.
We tune white-label implementations, design ops cadences, and coach teams on day-two support so that deposits, withdrawals, and trading KPIs stay predictable.
Direct telco/PSP integrations, USSD/SMS journeys, responsible gaming messaging, and tax/KYC wiring that reflect African realities — not generic playbooks.
Ready-to-deploy
Commercials on request
A production-grade Go microservice with USSD runtime, operator router, Strapi CMS, Kafka analytics, and Redis sessions. Config-driven journeys and deterministic transitions for markets where 960M people are reachable only via feature phones.
Our research shows optimised USSD sessions deliver 2.4x–26x ROI on channel cost across East and Southern African markets.
Shared-success or retainer
Multi-disciplinary pods that sit between your HQ, platform provider, and African operator teams — owning the signature-to-first-bet path, training staff, and keeping PSP/tax/KYC readiness on track.
Best for: suppliers expanding across Africa or operators needing fractional CTO/COO capacity.
10 markets. One team that's operated in all of them.
Our leadership has personally launched, scaled, and operated betting platforms across East, West, Central, and Southern Africa. Every country below reflects direct operational experience — not desk research.
Diagnose & fix
Legacy UOF/MTS adapters, monolith coupling, and stalled rollouts. We split domains, modernise contracts, and unblock releases.
Structured logging, SLOs, and analytics dashboards replace "Twitter-driven" incident response with data-driven ops.
Idempotent ledgers, reconciliation, and PSP velocity controls aligned to regulator demands across multiple currencies.
Country launch packs covering licences, KYC, tax APIs, responsible gaming messaging, and audit trails for 7+ African markets.
Market intelligence
Data-driven insights built on a decade of operating across 10 African markets. Filter by topic or country to find what matters to your expansion.
Infrastructure costs, session architecture, shortcode provisioning across 7 markets, USSD vs WhatsApp vs apps economics, and why USSD-as-a-Service is Africa's most undervalued infrastructure play.
Post-launch reality: settlement reconciliation, risk management for micro-bet accumulators, agent network ops, CRM in prepaid-data economies, incident response, and the KPI frameworks that matter.
Step-by-step: corporate structuring, licensing applications, capital requirements (KES 100M to $2M), telco API integrations, and the 8-month deployment timeline.
Country-by-country breakdown of USSD fees, mobile money costs, licensing bonds, GGR taxes, and channel economics across 7 markets.
Hard data on why USSD reaches 2.6x more bettors at a fraction of the cost. Session ROI from 2.4x (Tanzania) to 26x (Zambia), and why optimised 9-screen journeys double conversion rates.
From Kenya's $775K bonds and 5% deposit tax to Ghana's $2M security requirements and Uganda's 30% GGR. Every cost an operator faces before processing a single bet.
5-year TCO modelling, 7 provider evaluations (BetConstruct, Altenar, Digitain, Kambi, SoftSwiss), Africa-specific infrastructure requirements, and the decision matrix for operators entering African markets.
Daraja 3.0 vs MTN MoMo Open API vs Airtel Money: fee structures, authentication flows, settlement cycles, reconciliation architecture, and the 8-market compliance matrix.
Where we come in
Our research isn't academic — it's built on operational experience across 10 markets. When you're ready to act on the data, we bring the engineering, the telco relationships, and the regulatory playbooks to execute.
Engagement path
Regulator/licence review, platform/vendor alignment, ops interviews, and KPI baselines from our operator dataset.
Deliver C4s, backlog, and implementation squads — platform build, integrations, USSD fabric, payments, observability.
Train ops/product teams, codify runbooks, run growth cadences, and feed PSP + bettor telemetry back into product plans.
Let's build
Send us your brief — we'll reply with a pre-read and schedule a working session with Kevin Kaburu or Dennis Karuri.